writeon target

write on target
Looking for sure-fire products that combine function, fun, longevity and affordability for your client's advertising message? Check out these hot writing instrument styles that will help you ink that sale!

WIDER IS BETTER

A style that continues to receive rave reviews is the wide and extra wide writing instrument, like Souvenir Norwood's W65 ExtraWide. The medium point, uniquely silent retractable pen comes with a large diameter white barrel a choice of seven accent colors on the tip and clip.

Another hot trend right now are metallic-looking pens, live Souvenir's B4 Blazer. The retractable pen features a brushed silver barrel with black trim standard. Your choice of blue, red, yellow or green rubber grip has a matching accent piece on the clip.

MOTION PROMOTION

Worldwide Marketing Services Inc. recently introduced its new Twist 'N Click style floating action pen. The barrel design is more contemporary and the floating scene is bigger and therefore more visible. Also new is the logo top pen. Besides having a full-color floating action scene inside, the lipstick top has room for a full color digital image under a clear plastic dome so the logo can be seen, even when the pen is in a pocket. The clip can also be imprinted.

COLORFUL CLASSIC

The Mont Blanc Generation, 13000 Series, offered by New Products International, includes fountain pen, rollerball, ballpoint and mechanical pencil styles. The pen is available in seven colors, and features high-quality resin barrels.

The fountain pen includes a hand-crafted, 14 karat gold nib.

EXTRA FUNCTIONS

Want a pen that offers more than just ink? Check out Bankers' style MPR-100, the cell phone indicator pen, a functional writing instrument that blinks bright red to let you know it's time to go outside and answer your phone call when you are in a place where quiet counts.

Another hot item this year is the AP-28 Atomizer Pen. Hidden in the crown of the pen is an atomizer that can be filled with the fragrance of your client's choice--great item for both male and female recipients, with a laser engraved message.

ELEGANT TOUCH

The Webb Company's Executive Collection features a solid brass construction and European styling. Item MB01 is available in 14 different barrel colors/finishes and comes in rollerball, ballpoint and mechanical pencil.

If you are looking for multiple functions, Webb's style 4100 offers black and red pen, mechanical pencil and stylus all in one package. Barrel choices are black or silver.

NAME BRANDED

Two new versions of the world-famous Dixon Ticonderoga No. 2 pencil have been introduced this year. Dixon has added a beautiful, clear-coated "wood grain" version of the traditional yellow No. 2 that accents the attractive 100 percent cedar stick.

The company has also added a matte black finish that has a modern sleek look for the more trendy customer. All of these pencils have a distinct advantage over all other pencils ... they have name brand recognition backed by well over 200 years of continuous manufacturing.

CRAZY CLIP

Squiggly Clip pens are one of the newest offerings from BAS. It appeals to a person who treats the pen almost like a piece of jewelry, with the eye-catching nature of the clip design on the outside of the shirt pocket.

Also gaining popularity in the BAS line are rubber grip pens, and a hot seller is the See Thru Gripper Pen, featuring a transparent grip with the logo appearing underneath. They are comfortable to write with and offer an additional imprint area.

SATIN STYLE

Capitalizing on the popularity in metallic pens are styles SCBM10 and BTM10 from Skagen Designs. Each has a satin chrome finish with black neoprene, and is a multi-function pen featuring black and red ink, pencil and highlighter.

Another hot new style is the Exacto rubber and matte chrome ballpoint pen, with accent colors in orange, yellow, lime green, navy blue and black.

STICK WITH IT

A pen that is sure to attract attention is the new T303, a twist stick with translucent barrel, from Gotham Pen & Pencil Co. The pen comes in yellow, red, blue and green barrel with black ink.

Always a big seller for the company are its round super bargain pencils, like style SC99, manufactured in the United States so the price stays down. The pencil is available in red, black, blue, green, silver and white, as well as four neon colors.

MARK OF EXCELLENCE

The new multi-purpose highlighter with see-through barrel, style PC401 from Pro Colors has been perfected for fax/computer paper and many other applications. Using the free ink system, the highlighter tip never dries up, offers two times the writing length without waste, and comes in fluorescent yellow, pink, blue, purple, green and orange ink.

Another great style is the three-sided retractable ballpoint with rubber grip, style PC3. The pen offers barrel and clip imprint options and comes in six clip and grip accent colors, as well as five fluorescent color styles (PC3F).

PENCIL IT IN

The Thrifty Pencil, style R100, from Aakron Rule Corp. is a great economical promotional product, featuring an imported pencil plank that is painted and assembled in the United States. The paint is made in the United States and conforms to all federal standards regarding lead content.

Another great product is style R520, the Black Matte, complemented with black ferrules and erasers to portray a more upscale look. This pencil is entirely made in the United States from cedar wood. It is very popular with financial institutions, retail stores, automotive dealers, pharmaceutical companies and most recently tech industries.

MULTI-PURPOSE

New for 2001, The Quill Co. introduces its dual-purpose stylus/pen combo, style 250S, an ideal accessory in this age of technology. This writing instrument combines a full-size ballpoint with its new stylus--a perfect high-tech promotional gift for companies with a large sales force.

Quill has also added two new metallic finishes to its pocket pen line for a more modern, fun look. The colorful Duralac^™ red and Duralac blue follow the recent trend in the retail market for bright, shiny finishes. Quill's Pocket Pen (200 Series) and Pocket Pen with Clip (250 Series) are the perfect writing instruments for 'casual' business wear.

ON THE NAIL

Cameo Novelty & Pen Corp.'s style 612 will inspire your clients to give away not just another pen. This unique item offers complete nail care at its tip--it's a "manicure pen" including a nail file, cuticle pusher and nail cleaner.

Cameo's well known tradition of supplying the industry with its exclusive "Genuine U.S. Currency" Line, has now expanded into a new dimension with style 550M, a currency filled pen with an executive touch. This pen, too, is already picking up speed, hitting the bank and financial markets with great success.

WOOD'NT THEY LOVE IT?

Enjoying a return in popularity are wooden-barreled pens, like the new Kennedy (style 2600VG) from Quest Pen. The Kennedy is a fantastic mix of three different wood species--rosewood, walnut and maple--and very stunning in a variegated look. No two barrels are exactly alike. The Kennedy comes in your choice of ballpoint, mechanical pencil or pen and pencil set.

The most popular variety for youth is the chain pen, style 7600RG, which allows the user to have a pen, attach their keys and also allows them to attach the chain pen to a pack or coat.

ION STYLE

The Ion^™ from Cross is a gel ink pen designed for the pocket and beyond, with optional laser engraving on the cap or grip. The uniquely designed pen comes in six gel ink color options.

Cross' new ATX^™ features a contemporary style that is sure to appeal as the corporate gift for the 21st century. Die-struck emblems are available on the clip, and four pen styles are available: rollerball, ballpoint, mechanical pencil and fountain pen.